Alexa+ comes free with your Prime membership. No extra charge beyond what you're already paying for Prime.
This is Amazon's enhanced voice assistant—works across your browser, Echo devices, Fire TV and Fire tablets. The main draw? Continuity. Start planning a dinner party on your laptop at work. Pull up that same conversation on your phone during your commute. Finalize everything through your Echo at home. The assistant remembers what you discussed (and your preferences).
The features lean practical. Event planning includes checklists and invitation drafts. You can interrupt mid-conversation to switch topics. It'll create images. Draft messages. Help with scheduling and meal prep. A busy parent could map out a kid's birthday party—guest lists, activity timelines, shopping needs—across multiple sessions.
Solo use makes sense here. You're bouncing between devices throughout your day, and the context travels with you. Team use doesn't really apply since it's tied to individual Amazon accounts and personal device ecosystems.
Early access sits behind a waitlist (US customers only right now). Older Echo hardware won't run it. First-gen Echo Dot, original Echo, first-gen Echo Plus and several other older models aren't compatible. Some refurbished units don't qualify either.
The cross-device memory is what sets this apart. Most voice assistants reset when you switch hardware. Alexa+ picks up where you left off—no starting over.