#5 in AI Voice Assistants Alexa logo

Alexa

Alexa+ comes free with your Prime membership

No extra charge beyond what you're already paying for Prime. This is Amazon's enhanced voice assistant—works across your browser, Echo devices, Fire TV and Fire tablets. The main draw? Continuity. Start planning a…

Alexa screenshot

Alexa+ comes free with your Prime membership. No extra charge beyond what you're already paying for Prime.

This is Amazon's enhanced voice assistant—works across your browser, Echo devices, Fire TV and Fire tablets. The main draw? Continuity. Start planning a dinner party on your laptop at work. Pull up that same conversation on your phone during your commute. Finalize everything through your Echo at home. The assistant remembers what you discussed (and your preferences).

The features lean practical. Event planning includes checklists and invitation drafts. You can interrupt mid-conversation to switch topics. It'll create images. Draft messages. Help with scheduling and meal prep. A busy parent could map out a kid's birthday party—guest lists, activity timelines, shopping needs—across multiple sessions.

Solo use makes sense here. You're bouncing between devices throughout your day, and the context travels with you. Team use doesn't really apply since it's tied to individual Amazon accounts and personal device ecosystems.

Early access sits behind a waitlist (US customers only right now). Older Echo hardware won't run it. First-gen Echo Dot, original Echo, first-gen Echo Plus and several other older models aren't compatible. Some refurbished units don't qualify either.

The cross-device memory is what sets this apart. Most voice assistants reset when you switch hardware. Alexa+ picks up where you left off—no starting over.

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Frequently asked

6 questions
Is Alexa+ free with Amazon Prime?
Yes, Alexa+ is included free with your Prime membership. There's no additional cost beyond what you're already paying for Prime, so if you've got Prime, you've got access to Alexa+.
Can I use Alexa+ on my computer?
Absolutely. Alexa+ works through your web browser, plus on Echo devices, Fire TV, and Fire tablets. You can start a conversation on your laptop and pick it up later on your Echo or phone—it remembers the context across all your devices.
What devices are compatible with Alexa+?
Most newer Echo devices, Fire TVs, and Fire tablets work with Alexa+. However, older models like the 1st gen Echo Dot, original Echo, 1st gen Echo Plus, Echo Show 1st and 2nd gen, and Echo Spot aren't compatible. Some refurbished devices don't qualify either.
How is Alexa+ different from regular Alexa?
The big difference is conversation continuity across devices. Regular Alexa starts fresh each time, but Alexa+ remembers your conversations and preferences whether you're on your browser, phone, Echo, or Fire TV. It's also better at planning tasks with visuals and step-by-step guidance.
Can Alexa+ help me plan events?
Yes, it's actually pretty good at this. Alexa+ can help you plan parties or events with checklists, write invitations, create timelines, and build shopping lists. You can work on the plan across different devices throughout your day and it'll remember everything you discussed.
Is Alexa+ available outside the US?
Not yet. Early access is currently limited to US customers only. You'll also need to either join the waitlist or purchase a compatible device to get access.

Traffic

Estimated monthly website visits · last 8 months

1M visits/mo
Monthly visits
1M
↑ 3.9% MoM
Global rank
#58,219
US #19,809
Category rank
#5
AI Voice Assistants
1.3M 1.2M 1M 894.6K 756K Dec 2025: 756K visits Dec 2025 Jan 2026: 1.3M visits Jan 2026 Feb 2026: 1.1M visits Feb 2026 Mar 2026: 1.1M visits Mar 2026 Apr 2026: 957.3K visits Apr 2026 May 2026: 954.5K visits May 2026 Jun 2026: 977K visits Jun 2026 Jul 2026: 1M visits Jul 2026

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