Unbounce is a landing page platform for marketers and agencies. Pages are built in a drag-and-drop editor from more than 100 templates, with custom code available, then tested with no-code A/B tools. Its Smart Traffic feature uses AI trained on billions of conversions to send each visitor to the page most likely to convert, and dynamic text replacement matches headlines to the keywords people searched. Plans run 29 dollars a month for Starter, 99 for Build, 149 for Experiment and 249 for Optimize, with a 14-day free trial and 25 percent off yearly billing.
Solo marketers, in-house growth teams, SaaS businesses, ecommerce stores and agencies are the stated audience. A single marketer can launch pages without a developer, while agencies can create audience-specific pages for clients and use experiments to prove results. Larger accounts get concierge guidance and agency plans with more users and root domains, and the Optimize plan adds scheduling, advanced triggers, industry benchmarking and audience insights.
Typical scenarios include launching a paid-search landing page, running variants against each other to find a winner, replacing product-page traffic with custom ecommerce landing pages, and capturing leads with popups, sticky bars and multi-step forms. A newer MCP server lets teams build pages, run tests, deploy winning variants and generate performance reports from their AI assistants. Pages connect to Salesforce, HubSpot, Mailchimp, Google Analytics, CallRail and Zapier, and webhooks cover custom connections. A featured customer reports a 104 percent increase in trial start rate after adopting Unbounce.
