Webflow is a visual website platform that combines design, CMS, hosting, and optimization in one workspace. Teams edit content on a visual canvas, control layout and typography, and publish without filing a ticket. Optimize runs A/B tests and personalization, and AEO tools track how a site shows up in AI-driven answers. The free Starter plan includes a Webflow.io domain, 2 static pages, and 1 GB of bandwidth. Paid site plans are billed yearly at $15 per month for Basic and $25 per month for Premium, and the Team platform plan is $2500 per month on an annual contract.
Marketing teams use it to launch campaign pages and manage content without waiting on developers, while designers keep full control over how a layout looks. Agencies and freelancers build client sites and hand off editing to the client. Engineering leaders and developers use code components and the MCP server, and enterprises add granular permissions, custom roles, and dedicated account managers. More than 300k teams build on it, and customer stories cite hundreds of landing pages produced in hours.
A marketing lead can build 100 landing pages from a template, test two headline variants, and publish changes in minutes rather than days. A content team can run a blog on the CMS, schedule posts, and use site search for visitors. An agency can set up a shared workspace for designers and developers to work side by side, and a global brand can localize sites across markets. Small businesses can start on the free plan, then move to Basic for a custom domain and 300 static pages.
