Novela is a virtual assistant built specifically for boutique wedding venues. Its assistant, Novi, answers every inquiry within minutes in the venue's own voice, asks for the date, guest count and budget, and routes each couple to a tour or a polite no. She offers real tour slots from the venue calendar, books the visit, sends reminders and chases no-shows, with an optional credit card deposit to improve tour conversion. After that she keeps following up until the couple decides, then sends the proposal and e-sign contract and syncs everything to the CRM. Pricing and availability come only from approved packages and the live calendar. A 14-day free trial is offered, with setup in about five minutes.
Novela fits owners and sales managers of small wedding venues, such as barns, vineyards, estates and event spaces, who lose leads because inquiries arrive at night or on weekends. It also suits venues whose coordinators spend Mondays catching up on messages, and teams that already pay for lead sources and want every inquiry answered first. Because the assistant works on top of an existing CRM, teams do not have to switch systems.
Inquiries can arrive by email, text, Instagram, a website form, The Knot, WeddingWire or Zola, and Novi replies on each channel. A couple asking about a Saturday in June gets an immediate answer drawn from real packages, then a tour slot booked straight onto the calendar. Anything off-script goes to the team with the full conversation attached, and approved answers become rules she follows. Once a couple books, she handles payment and milestone reminders, vendor coordination with preferred vendors, and a live budget. The CRM sync covers Tripleseat, Event Temple, Perfect Venue and HoneyBook.
