Exolyt is a TikTok analytics and social intelligence platform. It tracks organic TikTok content across accounts, videos, hashtags and trends, and turns that data into insights about brands, audiences, influencers and competitors. A 360 Account Overview shows performance for any account, Hashtag Analysis digs into the videos and trends behind a tag, and Social Listening applies AI analysis to what people say in user-generated content. Sentiment Analysis shows how audiences react, and an AI summary condenses the conversation around a brand or topic.
Brand managers and marketing teams use it to monitor reputation, including competitors, and to report on social performance. Agencies and influencer marketers use it to find niche creators from any country, evaluate them before a collaboration, and monitor campaigns afterward. Market researchers and consumer insights analysts study emerging trends and compare brands side by side with Share of Voice. Content creators and social teams can also browse trending content and AI-powered ideas for inspiration.
Typical workflows include benchmarking a brand against its competitors, checking audience demographics by country, and reading UGC sentiment on streaming services or retail launches. Teams use it to validate their market position, track creator collaborations in one place, and spot cultural shifts early. Its knowledge hub publishes research on topics such as Summerween retail demand and K-beauty sunscreen conversations, drawn from millions of TikTok posts. Customers can start with a free trial or book a demo to explore the data. Creators and agency teams can also use the social insights to plan content ideas and spot niche communities before they reach the mainstream.
