Later is a social media management and influencer marketing platform. On the social side it handles scheduling, content planning, analytics, a Link in Bio page, a social inbox, approvals and competitive benchmarking, with AI tools for ideas and captions. It supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat. Plans start at $18.75 per month for Starter when billed yearly, Growth is $37.50 and Scale is $82.50, each with a 14-day free trial.
Social media managers and small teams use Starter for casual scheduling, while Growth adds collaboration and approvals for teams working with clients. Scale suits larger brands and agencies that need custom analytics, brand health tracking and unlimited posts. On the influencer side, brands run creator campaigns with software or a full-service team, and creators earn through shoppable links and campaign work. Marketing leads who must prove return on spend can track sales and revenue from creator content.
A common workflow plans a month of Instagram Reels, TikTok posts and Pinterest Pins in a visual calendar, schedules them at suggested best times and checks platform analytics afterward. Teams route drafts through internal and external approvals, collect user-generated content and reply to comments from one inbox. Link in Bio turns posts into traffic and tracked purchases. Brands search for creators, set fair rates, check brand fit and risk, then follow results through Later Edge, which analyzes creator behavior, trends and purchase data. Extra social sets, users and AI credits can be added on Growth and Scale.
