Market researchers analyzing focus groups and in-depth interviews can compress weeks of manual work into hours using this AI copilot solution. BTInsights automates the entire workflow from transcription through slide generation, handling interview analysis, survey cross-tabs, and PowerPoint creation without requiring researchers to piece together multiple tools.
The transcription engine works across 15 languages including English, French, German, Arabic dialects, Hindi, Japanese, Vietnamese, Chinese, Korean, Malay, Spanish, and Thai. It automatically strips filler words and repetitive phrases while maintaining accuracy in technical industries and noisy recording environments. Every analysis output links directly back to source data, preventing the system from generating unsupported claims or hallucinated insights.
Two analysis modes handle different research needs. Standard chat mode processes thorough queries across entire datasets. Quotes Finder searches all interview transcripts simultaneously to surface relevant verbatims. The system generates theme summaries and notes spanning multiple interviews without losing traceability to original responses.
Survey analysis uses drag-and-drop crosstab creation. Researchers can merge or reorder columns and rows with automatic table recalculation. No manual Excel gymnastics required.
Slide generation matches existing templates by learning from pre-uploaded presentations. The system replicates specific fonts, colors, and layouts to produce client-ready PowerPoint decks that don't require reformatting. All slides remain fully editable after generation.
The system operates under GDPR compliance with encryption applied to data in transit and at rest. User data never trains the underlying models. Support covers interviews, online surveys, and telephone surveys across the 15 supported languages.
The system doesn't offer API access based on available information. No mobile app or browser extension exists. Team collaboration features are not documented in current specifications.
