Squarespace is a website builder that combines templates, an AI builder, ecommerce, and business tools on one platform. Users can start from a professionally designed template or let the Blueprint AI Builder and Design Intelligence generate a layout, then customize it with a visual editor. The same account handles domains and business email, online stores, invoicing, scheduling, memberships, donations, email and SMS campaigns, SEO tools, and analytics. Squarespace Payments and Squarespace Capital cover payment processing and financing. New users can begin with a free trial before choosing a plan.
Squarespace targets small business owners, freelancers, and creators who want a polished site without hiring a developer. Photographers, designers, artists, and architects build portfolios, while consultants, coaches, and legal and real estate professionals present services and take bookings. Salons, fitness studios, wellness practices, home service companies, and restaurants use the scheduling and payment features. Teachers and training providers sell courses and memberships, and charities collect donations. Freelancers and agencies can manage client sites through Squarespace for Pros and the Circle partner program, so the product also suits people who build websites for others.
Typical projects include launching a portfolio to showcase work, opening an online store to sell products, and setting up a booking page for appointments or classes. A coach can publish a blog, run an email campaign, and invoice clients from the same dashboard. A nonprofit can add a donation page, and a musician can monetize content through memberships. Owners search for and register a domain, set up a branded email address, and use built-in SEO and AI visibility tools to be found. Users who need help can rely on 24/7 support, guides, webinars, a forum, and a directory of experts to hire.
