Smartcat is an AI platform for translating and localizing business content. It pairs AI coworkers, such as a Content Translator, Content Creator and Reviewer, with a Chief of Staff that coordinates them, and it can route work to human linguists when quality needs a second pass. Content goes into 280+ languages, covering websites, files, software strings, eLearning, video, ecommerce listings and design assets. Plans are billed annually: Adapt starts at $1,200 per year, Accelerate at $24,000 and Anticipate at $60,000, with a custom Autonomous tier above them.
The product targets enterprise teams that publish in many markets: learning and development groups, marketing and sales departments, product and engineering teams, legal and compliance staff and ecommerce operators. Localization managers use it to centralize terminology and review steps, while procurement and operations leads use the marketplace of 500K+ linguists to pull in human experts. A smaller team can begin on the entry plan with unlimited users, and larger programs add API access, SSO and a reporting dashboard.
Common workflows include translating training courses for a global workforce, localizing campaign landing pages across dozens of markets, and moving product catalogs from systems such as Salsify or Akeneo into new languages without manual uploads. Software teams connect Git, Figma and Jira, content teams connect WordPress, Contentful and Google Docs, and file formats like PowerPoint keep their layout after translation. Reviewer edits are remembered so technical terms stay consistent from one project to the next. Customer case studies cite savings of 50 to 70 percent on translation costs and much faster turnaround.
