Semrush is a visibility platform for SEO and AI search that combines keyword research, competitor analysis, backlink checks, rank tracking and technical audits with tools for tracking how brands appear in AI answers. Semrush One unifies those SEO tools with AI Visibility, prompt research and AI brand sentiment. Further modules cover traffic and market analysis, content creation, local SEO, advertising, AI-driven digital PR and social media management. A Semrush MCP server brings live Semrush data into AI assistants, and an API is available for custom reporting.
SEO specialists, content marketers, agency owners, freelancers, solopreneurs, mid-market teams and enterprises all appear in its audience pages, along with industries such as SaaS, retail and ecommerce, healthcare, professional services and local business. Agencies use the client strategy and reporting features, while in-house marketers use the content and rank tracking tools. Free tools such as the AI Visibility Checker, SEO Checker, Website Traffic Checker, Keyword Tool and Backlink Checker let newcomers try it before committing, and Semrush One can be tried for free.
Typical workflows include researching keywords and competitors, fixing site health issues found in technical audits, planning content that scores well in real time, and tracking rankings over time. Brands can monitor prompt-level visibility to see how often large language models cite them, compare AI market share against rivals, and find media trusted by LLMs for earned press. Local businesses polish their Google Business Profile and directory listings, advertisers test Google and Meta ad ideas using competitor data, and agencies assemble marketing reports for clients from one workspace.
