Matterport Property Intelligence adds AI-powered automations on top of the digital twins that Matterport subscribers capture of a building. Its headline capability is automatic property description writing: the system drafts listing copy from the intrinsic data stored in each digital twin, so nobody has to start from a blank page. Users can set the tone, from informative to aspirational, and choose the length, from a short overview to a long-form description, and the result updates the property report automatically. The copy can be edited by hand before it is used. The feature is available to all Matterport subscribers as part of their plan.
This feature suits real estate agents and brokers who write dozens of listings and want a solid first draft in seconds. Marketing coordinators at brokerages, photographers and media teams that deliver Matterport scans to clients, and property managers who need consistent descriptions across a portfolio will also find it useful. Because tone and length are adjustable, a luxury listing specialist and an agent handling compact rentals can each get copy that fits their audience. Anyone already capturing spaces with Matterport gains the most, since the descriptions draw on the data in existing digital twins rather than requiring separate inputs or a new subscription to another writing product.
A typical workflow starts after a space has been scanned: the agent generates a description, picks an aspirational tone for a high-end home or a factual one for an apartment, and trims the length to fit an MLS field. The text can then be pasted into an MLS listing, adapted for a social media post, or kept inside the property report that travels with the digital twin. Brokerages can use a shorter version for portal teasers and a longer one for brochures or email campaigns. Property managers refreshing vacant units, and developers marketing multiple model apartments, can turn out consistent descriptions quickly and then spend their editing time on local details and selling points.
