LTX Studio is an AI video production suite that takes a project from idea to final cut. Creators start from a script, a concept, an image or an existing video, and the studio generates scenes and storyboards they can direct shot by shot. Camera movement, keyframes and visual references give control over each output, while Elements keep characters, objects and locations consistent across scenes. A timeline editor and sound design tools finish the work. Pricing starts with a free plan, then Lite at $15 per month, Standard at $35 and Pro at $125.
The product is aimed at filmmakers, advertising agencies, TV networks, in-house studios and marketers who need professional-looking video without a full production crew. Directors can use it to storyboard and previsualize a sequence, and musicians can create visuals for songs without live shoots. Free and Lite plans carry a personal use license, so business, marketing or paid work requires Standard or Pro, and Pro adds three collaborators per project.
Typical workflows include uploading a screenplay to generate scenes, building a consistent cast for a branded campaign, turning a single reference image into a visual narrative, and expanding or repurposing existing footage with video-to-video tools. Marketers produce ad concepts and movie pitch decks, agencies share projects and gather feedback in one workspace, and music creators make music videos. Standard and Pro add premium third-party image and video models, node-based Flows automation and AI storyboards, and credits can be topped up on Pro.
