Amazon product listings fail when they chase search volume instead of buyer intent. Keywords.am decodes what shoppers actually mean when they search, then builds listings optimized for both Amazon's algorithm and conversion across 21 marketplaces. This tool scores keywords with KPS (keyword performance scoring) that measures conversion likelihood rather than just traffic potential, pulling from SQP-grade data that reflects real purchase behavior. The TFSD editor handles title, features, search terms, and description with live character and byte counters, while Amber AI advisor flags optimization opportunities and compliance issues for restricted claims. ASIN audit reports score existing listings and track coverage percentage across your catalog. Plans start at $49 monthly for the Seller tier with unlimited projects and AI text assists, or test the free Explore plan with three projects and 25 AI assists monthly. One-click publishing syncs finished listings directly to Seller Central.
Amazon sellers managing their own catalogs fit the Seller plan, which includes 30 audit reports monthly and a personal listing strategy session. Brands with multiple products across different categories use the $129 Brand plan for five team seats and collaboration workflows with commenting and approval chains. Agencies handling client accounts at scale need the $299 Agency tier for white-label capabilities and higher volume limits. Teams without dedicated copywriters rely on the AI listing writer with brand voice customization, while experienced sellers use the intent-decoded keyword research to refine existing content. Keywords.am serves both single-product sellers testing new markets and catalog-heavy brands managing hundreds of ASINs.
Product launches benefit from the KPS scoring that prioritizes high-intent keywords over vanity volume, helping new listings rank for terms that actually convert. Brands expanding into European or Asian markets use the localized research that adapts to regional search behavior rather than just translating keywords from the US marketplace. Agencies run audit reports on client listings to identify gaps before rebuilding with optimized copy, then publish updates across multiple accounts from a single interface. Seasonal catalog updates get faster with AI image generation and editing for lifestyle shots or infographics. Teams working on compliance-sensitive categories like supplements or beauty use the built-in flags to avoid restricted health claims before Amazon suspends the listing.
