Keyword Insights is an SEO platform for building topical authority. It takes a seed topic and generates keyword ideas from sources such as Google Autocomplete, Reddit, Quora and People Also Asked, then clusters them by SERP similarity to show which pages to create and which topical gaps to fill. From each cluster it builds a content brief with structure, entities and talking points, and its AI Writer Agent drafts the article. A Mentions step finds Reddit, Quora and YouTube threads that influence AI answers. Basic costs $58 per month, Professional $99, and a $1 seven-day trial is available.
SEO specialists use it to plan whole content programs rather than single pages. Content marketers and editors use briefs and the writing assistant to produce articles that cover the right headings and questions. Agencies benefit from workspaces, with 5 on Basic and 10 on Professional, plus team sharing on Professional for collaborating across clients. Enterprise teams with high-volume projects can request custom credits, seats and onboarding. The pay-as-you-go option suits occasional users who prefer to buy credits when needed rather than subscribe.
An SEO lead can upload a keyword list, enable search intent to see how many of the top 10 results are informational, transactional or commercial, and choose the right content type. A content strategist can use topical clusters to build a calendar around related themes. An agency can benchmark a client against competitors by topic to find content gaps and keyword cannibalization. A writer can turn a cluster into a brief, draft with the AI Writer Agent and refine it with grading metrics. A brand team can find Reddit and Quora threads where a useful answer might earn mentions in AI results.
