SaaS companies need visibility where customers actually search for solutions. ChatGPT and Perplexity recommendations matter as much as Google rankings now. Facet gets this.
Facet handles traditional SEO and what it calls GEO — Generative Engine Optimization. You'll get technical SEO fixes. Schema markup. Core Web Vitals optimization. Plus AI-specific visibility improvements. Their LLMO approach targets how large language models surface your product when users ask for recommendations.
Picture this: a B2B software founder struggling to appear in ChatGPT's tool suggestions. They'd use Facet's AI visibility features. The free AI Visibility Score shows where you stand before you commit to paid optimization.
Most SEO tools still focus entirely on Google search results. Facet splits attention between search engines and AI platforms — which means neither gets the full treatment you'd expect from specialized solutions.
The 4.9 rating from 85 reviews suggests SaaS companies find value in the dual approach. You're looking at optimization that acknowledges how software discovery actually happens today. Through traditional search and AI conversations both. Schema.org optimization helps both Google and AI models understand your product better.
The free scoring tool gives you a starting point without requiring payment upfront. Whether the paid plans deliver enough AI visibility improvement to justify the cost depends on how much your target audience relies on ChatGPT and similar platforms for software recommendations.