Apify is a web scraping and automation platform built around a marketplace of ready-to-run programs called Actors. The Store lists more than 80,000 of them, covering TikTok, Instagram, Facebook and Google Maps scrapers, an e-commerce scraping tool and a Website Content Crawler that cleans pages for LLMs and RAG pipelines. Actors can be run through an API, scheduled, monitored and connected to other apps. Pricing starts with a free plan that includes $5 of monthly usage, then Starter at $19, Scale at $199 and Business at $999 per month plus pay-as-you-go compute.
Developers, data engineers, growth marketers, lead-generation teams and AI builders who need fresh web data are the primary users. Non-programmers can run a prebuilt Actor from the Store without writing code, while engineers can build, deploy and scale their own Actors or ask Apify to build one for them. Developers can also publish Actors and get paid when others use them. Larger companies can add account management and custom plans.
Typical uses include collecting leads from Google Maps with contact details and reviews, tracking competitor prices across retail sites, monitoring social media posts and engagement, and feeding crawled website text into vector databases for retrieval. Results can be exported or pushed into Google Sheets, Slack, Google Drive, Zapier and n8n, and AI agents can call Actors through MCP clients. Higher plans reduce the cost per compute unit from $0.20 to $0.13, raise concurrent runs from 5 to 256, and add proxy options such as residential and datacenter IPs for harder targets.
