This application converts product URLs directly into video advertisements through a pipeline that extracts product information, generates scripts, selects matching visuals, and assembles everything into platform-ready video content. Users paste a URL and the system pulls product details to automatically construct an ad without manual editing. The script-to-video engine handles the entire transformation from text input to finished video with AI avatars and lip sync.
At the core sits an avatar system with 296 options that can deliver scripted content with synchronized mouth movements across 50 languages. The lip sync technology maps phonemes to facial movements, creating the appearance of natural speech. This runs independently of the video assembly process, meaning avatar footage gets generated separately then composited into the final output alongside product imagery and stock footage.
The image generator creates product visuals when needed, though the system primarily works with existing product photos from URLs. A background removal function isolates products from their original contexts. Users can also upload photos and convert them into talking avatars through the same lip sync pipeline. Video translation applies the language processing to existing content rather than requiring recreation from scratch.
Output formats cover three aspect ratios: vertical 9:16 for TikTok and Instagram Reels, horizontal 16:9 for YouTube, and square 1:1 for feed posts. The system optimizes technical specs like bitrate and resolution for each platform's requirements across Facebook, Instagram, TikTok, YouTube, Discord, and LinkedIn. Batch creation processes multiple URLs simultaneously through the same pipeline.
Template libraries provide pre-built structures for seasonal campaigns including New Year, Black Friday, Christmas, and Valentine's Day promotions. These templates define shot sequences, timing, and transition styles. The system supports 14 industries with specific template sets for fashion, beauty, education, finance, food and drink, games, health and wellness, home and garden, jewelry and watches, service businesses, sports, and travel.
The ad library contains thousands of existing advertisements that serve as reference material. This is not a generative training set but rather a searchable collection for inspiration. Premium stock footage integrates into the assembly process as b-roll or background elements.
The free tier provides 50 credits monthly, roughly enough for two videos. Those credits expire every two months. Free exports include a watermark, lock users into 9:16 vertical format only, cap videos at 30 seconds, and restrict access to avatar and template libraries. Basic plan at 39 dollars monthly removes the watermark, opens all aspect ratios, extends duration to one minute, provides 100 avatars and 100 templates, and includes 500 credits for approximately 20 videos. Pro plan costs 99 dollars monthly with 1000 credits for around 40 videos, expanding libraries to 400 avatars and 200 templates. Credits still expire every two months across paid tiers.
The credit system creates a constraint where unused capacity does not roll over beyond the two-month window. Video length directly impacts credit consumption, so the one-minute cap on Basic tier affects how many videos that plan actually produces. The free tier's 30-second limit and single aspect ratio heavily restrict testing across different platform formats. Watermarks on free exports make them unsuitable for actual ad deployment. The avatar library limitation on free tier means access to only a subset of the 296 total avatars, though the exact number available isn't specified.
