The interface loads with a chat experience that feels familiar until you realize you're not talking to one AI but orchestrating several at once. You type a prompt about refining a product launch strategy, and instead of getting a single response, you watch multiple models process the same question from different angles.
Compare mode splits the screen into columns. The same prompt goes to different models simultaneously, and their answers appear side by side. You spot one model focusing on market positioning while another digs into pricing psychology. The differences aren't subtle. One response runs conservative and structured, another pushes creative risks. You're not choosing a winner as much as synthesizing insights you wouldn't have caught with just one perspective.
Switch to debate mode and things get interesting. You pose a question about whether to launch in Q3 or Q4, and the models actually argue with each other. One makes the case for Q3 momentum, another counters with Q4 holiday season advantages. The back-and-forth exposes assumptions you hadn't considered. It's weirdly effective for stress-testing ideas.
The @mention system lets you direct specific parts of your workflow to different models. You might ask one to generate headlines, another to fact-check claims, and a third to adjust tone. There's also a prompt generator agent that helps reformulate vague questions into sharper inputs, plus tone shifting when your draft sounds too formal or too casual.
Social media features branch out beyond typical AI chat. You can schedule posts for X and LinkedIn, preview DMs before sending, and deploy a follower engagement bot that drafts replies. There's a micro-influencer finder that surfaces accounts with analytics, all exportable to CSV. LinkedIn comment drafting saves you from staring at that blank reply box.
The Chrome extension follows you across the web. Writing an email or drafting a doc, you can refine text without switching tabs. Notifications push to Slack and Telegram so you don't miss responses when you're managing multiple threads.
The friction shows up when juggling too many models at once. The interface can feel cluttered with five or six responses stacking up, and figuring out which model said what requires scrolling back through labels. Debate mode sometimes circles without landing anywhere actionable.
The model roster runs deep: various versions across major providers plus persona-based agents styled after business figures like Ben Horowitz and Steve Jobs. Whether those personas actually think differently or just cosplay leadership voices is hard to tell after a few exchanges.