Astra by Wati lets teams build, customize and deploy AI agents for customer support, lead qualification and user engagement. You describe the agent in plain language, for example an inbound sales agent for a solar business that books appointments on Calendly, and Astra builds it. You then upload business content so it learns your voice and logic, and publish it to a website widget, WhatsApp, phone, SMS and RCS with one continuous memory across channels. A new voice cloning option creates a copy of your voice in about two minutes, and the agent speaks and writes in more than 30 languages.
Customer support managers use Astra to answer common questions instantly at any hour while handing the work off to a human team only when needed. Sales and marketing teams in small and mid-size businesses use it to qualify leads and book meetings without hiring extra staff. Business owners with no developer on hand can build an agent through conversation rather than code. Teams already selling through WhatsApp gain an agent that works in that channel and also appears on the web. The company points to 24/7 availability, unlimited simultaneous conversations and 99 percent user satisfaction as headline claims.
A solar installer might deploy an inbound agent that asks qualifying questions and schedules site visits. An ecommerce store can place a support agent on its website and WhatsApp to answer order and policy questions from uploaded documents. Because Astra supports tool calling, it can update a CRM, book a meeting or trigger a workflow after a conversation ends. A spotlight and highlighter feature lets visitors select text on a page and chat about it instantly. Managers review response rates, lead conversions and engagement in the analytics view, and voice-enabled agents let a founder greet callers in their own cloned voice.
